Employee training: Describe who will be training your employees and how they will go about doing so. Write a brief paragraph about factors that might negatively impact your business and what you foresee in the short-term and long-term future.
People: This is your target consumer. Properly identifying your potential customer base also helps to drive overall marketing and sales strategies that you will include within other sections of your business plan. Or a small handful of very large target customers?
Briefly discuss what was previously stated in the target market section.
Compile economist data and industry predictions for the next five, 10 and 20 years. Just summarize. Just explain the location of your restaurant and tell the reader to refer to the target market section for statistics.
Essentially the promotion section of the marketing plan describes how you're going to deliver your Unique Selling Proposition to your prospective customers.
Company Description — This is a paragraph or two that is the core message and history of the company and if people read only this they should get what you are trying to do. Inventory: Explain how you'll keep track of inventory.
This section should not be longer than eight lines.