Marketing plan for book publisher

Or do you want go through a third-party distribution site like Smashwords or Draft2Digital.

nonfiction book marketing plan

But first of all, make sure you have a great book. What Is Book Marketing?

book marketing for self published authors

Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch. In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and other channels, to make sure your book is available and ideally displayed and promoted through them to the consumer public.

Sample book marketing plan pdf

Sorry, not exactly. Try Mothering. Set your market price What do similar books sell for? The first time out of the starting gate, just do something. The goal of marketing, of course, is to generate book sales. Network Publishers ask authors to utilize all their contacts with a tool called the author questionnaire , which helps gather all the resources an author brings to the marketing and publicity campaign. Those with hundreds in their network can aim for team members. Try to guest blog or be interviewed on websites and podcasts that align with your book's target audience. A well-designed book trailer can really make a difference and increases the likelihood of your book marketing campaign going viral. You can also simply look up reviewers whose reviews you have enjoyed! And most importantly, let them know how to get your book for free or at least at a deep discount!

Sponsorships and cross-promotional efforts also involve other departments special sales, publicity if a book tour is involved.

Note that, with the rise of the online book sales channels, these expensive-to-print point-of-sale items are less prevalent. If you have a smaller following, we suggest you aim for a launch team of As your book reaches more people, and you get more signups, your marketing capacity grows…exponentially.

As many elements of the marketing plan — such as special advance sales materials, point-of-sale displays, advertising, etc.

book marketing timeline

For example, a food company might cross-promote a cookbook prize or giveaway on their website. A simple way to do this is to see if they have multiple authors and if these author link back to their own websites at the bottom of posts.

Book marketing plan pdf

For major book acquisitions that require large investments on the part of the publisher, the book marketing department is sometimes brought in to strategize even before the book is acquired —and, as a rule of thumb, the more the publisher has paid to acquire the book, the greater the marketing budget. Answer these questions in one or two sentences — keep it concise. Continue Reading. Will you be running a free promotion? You want these as character strings and not just single words. Remember, this marketing plan is for you, not a huge corporation! Try Mothering. I was dismayed to have to turn down highly appealing pitches from authors and their publicists every day, despite my interest in their books, simply because we no longer had the resources to cover them. And by sharing updates or asking for feedback on your book while you write, you stimulate curiosity and a sense of personal investment in your audience.
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Book Marketing: Best Practices for Higher Sustained Book Sales